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| Passing on some smart marketing ideas |
January 2008 |
| search engine tips: |
| Lost in the world's biggest haystack? |
| Are you making the most of the internet’s vast information resources? Search engines like Google can help you sort the wheat from the chaff more quickly and effectively – if you know how. Thankfully, there are some easy tips and tricks that can make a big difference, and you can put them to work immediately. (more...) |
| campaign checklist: |
| Comedians need it—what about marketers? |
| It's probably fair to say that marketing is won and lost on its timing. But it doesn't always get the attention it deserves, and even experienced managers get caught out and are left pleading with their agencies “how soon can you get it done?” Copy, imagery, printing, coding, dispatch... every activity runs more smoothly if the timings are agreed in advance. (more...) |
| neologisms: |
| Coming to a dictionary near you? |
Flog (n) - Fake + blog. Weblogs created purely for marketing purposes, often viewed very cynically by the very people that they are intended for. The poetry of the term is that it describes exactly what these companies' motives really are!
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| The English language is a ceaselessly changing beast—that’s what makes it so fascinating. And its users show no end of ingenuity when coming up with new words to describe the latest concepts – whether cultural, technological or in the world of business. Read some of our most liked and most despised! (more...) |
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| More than words |
SSL certificates are part of VeriSign’s core product offering in Europe.
With HN’s help, Andrew Horbury and his team have streamlined the SSL certificate renewals process, improving customer retention rates and lowering costs at the same time:
“It’s a process that works really well and now we can look at getting even more value from this communication vehicle as well as automating the next steps in the process.” |
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