These whitepapers have been developed and written by members of the HN team—all of whom are involved in a range of marketing activities on a day-to-day basis. New whitepapers will be added from time to time.

• Go ahead, make my day: the dos and don'ts of CIO marketing
• Seven steps to successful direct marketing
• Write compelling case studies
• If it works for them, it will work for you—Making the most of your online presence

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